![]() ![]() ![]() On the other hand, the adrenaline-packed, very fast multiplayer can conquer the attention span of the audience until the next iteration is announced and the hype train leaves the station. ![]() Still, more than ever this year’s Black Ops seems a step back compared to last year’s Modern Warfare, despite the few highlight moments.Ī big part of the hype created around Call of Duty remains multiplayer, the best evidence being the single-player campaign, which during the years got shorter and shorter, limiting more and more the player freedom to deliver an almost cinematic experience. Despite some vocal criticisms, things will not change, as long as from a financial perspective this business model proves to be a success again and again. It’s a lesson learned by Ubisoft, but Activision seems stubborn to keep Call of Duty coming back year after year. By having yearly iterations every video game series risks not just to go stale, but also to oversaturate its audience. ![]()
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